The term lifetime guarantee is used by many brands today. However, it often means something quite different from what the customer imagines. Sometimes it is just a marketing term, other times a guarantee limited by conditions that you only learn about when you want to claim it. So what is it really? And what does a lifetime guarantee on Batohiro backpacks mean?
Lifetime guarantee ≠ lifetime guarantee
There is no single definition of what a "lifetime guarantee" is. For some brands it means:
- a guarantee for the "lifetime of the product" (as defined by the manufacturer),
- a guarantee only against manufacturing defects,
- or a service that applies only to specific parts of the product.
Therefore, it is always important to read exactly what is behind this term.
How we approach the lifetime guarantee at Batohiro
At Batohiro, we take the lifetime guarantee as a long-term commitment, not an empty word. We design our products to last years of daily use – and if something breaks, we want to fix it.
The lifetime guarantee on Batohiro backpacks means that:
- it covers manufacturing defects and structural problems,
- we expect the backpack to be used – not left in a closet,
- we try to repair the product, not immediately replace it,
- we handle each case individually.
Why we repair instead of throwing away
We believe a quality backpack should not end up in the trash after a few years. We use durable materials like CORDURA®, quality zippers, and strong seams – precisely so that it makes sense to repair backpacks and extend their lifespan.
Repair is often faster, more environmentally friendly, and gives the product additional years of life. This is the true meaning of sustainability for us.
What the lifetime guarantee does not cover
To be fair, it is important to also say what the lifetime guarantee does not mean:
- normal wear and tear of the material after long use,
- mechanical damage caused by rough handling,
- modifications made to the product by a third party.
Even in these cases, we always try to find a solution – often in the form of a paid repair.
Who benefits from the lifetime guarantee?
- people who use their backpack every day,
- those who want one quality item instead of several cheap ones,
- customers who appreciate service and a personal approach,
- those who do not want to deal with claims through anonymous forms.
A backpack as a long-term companion
The lifetime guarantee for us is not a promise of perfection. It is a commitment that we stand behind our products and want your backpack to serve you as long as possible. Because a good backpack is not a seasonal matter – it is a companion for years.
If you want to see what such an approach looks like in practice, take a look at one of our most durable backpacks:
Minato Premium – handmade backpack with lifetime guarantee